One of the best things about experiential marketing is the ability to give consumers genuine benefits and often when they are least expecting it – Let’s call it a little act of kindness. The task was simply to introduce a new product to the market:Comfort Brights washing powder with colour-saver to keep your colours bright…
… our solution was to give women the confidence to wear new bright colours by giving them a free colour consultation. We matched the season’s bright colours which were in trend to their own completion by looking at their hair and skin tones.
Consumers were then given a booklet containing swatches of the colours that suit them best as well as a coupon for market:Comfort Brights washing powder in order to keep their new items looking as bright as new!