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Super Sonic Challenge

Super Sonic Challenge

TASK

Introduce mental-stimulating benefits of Lucozade Alert Plus energy to gaming market.

SOLUTION

What better way to prove that you are the best by setting a Guinness World record? Live at the Goldon Joystick awards – one of the biggest award ceremonies for computer games – we set avid amateur gamer James Richards the challenge of completing the first level of Sonic the Hedgehog in 22 seconds or under. Did he do it? Click above to find out. (Yeah, obviously he did!)