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Beecham’s Breathe Clear is a cold remedy but with the additional power of a menthol healing vapour to help clear the nose. The task was to deliver these benefits as quickly as possible to commuters rushing through busy trains stations during rush hour.


Bright, colourful and with 3 metre high perspex rotating ‘vapour’ clouds that cut through the bussle of the crowded stations to deliver the brand benefits quickly. Consumers rushing through are given an engaging leaflet with coupon that again brings the dual benefits of the product home.